Potencian.do
Potencian.do is the first firm in the Dominican Republic focused on supporting the growth of small businesses by promoting intrapreneurship. After having conversations with the founders, I realized that the challenge was to design a brand that communicated 3 particular values: high energy, the spirit of collaboration, and the satisfaction that comes from achieving set goals. After exploring different directions, below you can see the one that we decided on. This project was created for an agency client; I worked on it autonomously.
